It’s also a great way to get all involved parties and stakeholders aligned on what’s to come. This kind of background is invaluable to a team when kicking off a project. The best way to understand the challenges and goals is through a project brief that outlines the purpose and needs of the project in conjunction with the business case. That research will then inform what can be done to reduce the number of calls. For instance, if a company is looking to cut down the number of customer service calls they receive, they’ll research and explore what’s driving the number of calls. What happens here will set the tone and goals for what’s to come.Ī project usually arises from a business need or goal aimed at solving a problem or exploring new ways to do business. The objective is to identify the why behind the project and the project goals-usually the business case-and to do preliminary research on project feasibility. This is arguably the most critical phase of the project management process.
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